South Carolina Broadcasters Association

by Chris Harvie


The South Carolina Broadcasters Association has been one of the most generous and consistent donors of scholarships for School of Journalism and Mass Communications students for the past 35 years. In that time, SCBA has helped further the education of more than 200 journalism students at USC.

“Support of broadcast students has always been a top priority for us,” SCBA Executive Director Shani White said. “Our partnership with USC is a long-standing and very special one, and we enjoy our opportunity to support both undergraduate and graduate scholarships. We feel the most important thing we can do as industry leaders to assure the continued growth and vigor of our industry is to invest in the broadcasters of tomorrow.”

After years of donating scholarships to the fund, The South Carolina Broadcasters Association formalized the effort and established the SCBA Education Foundation in 1982. Since then it has awarded hundreds of thousands of dollars in scholarships. SCBA funds a $2,000 scholarship for six undergraduate J-school students every year, and the Richard M. Uray Graduate Fellowship is awarded to one student enrolled in the J-school’s graduate program.

The need for student scholarships has grown immensely. White said SCBA hopes to inspire other organizations to follow their lead.